I know it has been a while since I’ve done a Michael Peterson post. Have you been going through MP withdrawal?
New Holland sponsored Michael Peterson to do a performance today at lunch which was both inspiring and entertaining. I’ve been asked several times already if I recorded it and would be posting it. Yes and yes.
Michael played some of his old songs and some new ones. He urged everyone to visit his new website, “I Remember America.”
Before that though we heard a presentation on the Kentucky horse industry from Jim Navolio. Jim was head of the Kentucky Equine Education Project which was started to raise awareness of how important this industry is to the state. He says that it’s amazing how little legislative support the industry gets in light of how much it contributes, especially through taxes.
This week I’m attending the Agricultural Media Summit. As if you didn’t know that by now. So this week’s program is a live demo for my “Podcasting For Publishers” session.
What better program and interview than with your sponsor? The program is my interview this morning with Agragate Climate Credits Corporation CEO Dave Krog. We’ll learn all about carbon credits and how their new company is now focusing on bringing this service to farmers nationally. In case you don’t know about carbon credits you need to listen to this program. It’s a great potential extra income source for farmers and as our speaker said yesterday, we’re going to see more and more programs like this.
You can download and listen to the ZimmCast here: ZimmCast 130 (10 min MP3)
Or listen to this week’s ZimmCast right now:
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InfoExpo officially kicked off with a reception this afternoon. There is a lot to see and talk about in this year’s show because it’s bigger and better than ever.
I made sure I stopped by the Mosaic booth to enter for an iPod Nano. In fact, I’m so pumped to see these as giveaways. If you won one today I’m hoping you’ll be in my session tomorrow “Podcasting For Publishers.” I’ll show you how to use it and where you can get some great content for it and how to create your own. Make sure you stop by and see Dan and Bruce.
Ralph Grossi, President, American Farmland Trust, was our luncheon speaker today. He gave us a great overview of Washington, DC policy including the farm bill situation.
To save me time summarizing his comments I’m going to just let you listen for yourself. Yes, the golden ZimmComm microphone was in action. I’ll try to get back here and post more about what he said later. It’s getting time for the opening of the InfoExpo and that’s where I need to be next.
Angie just absolutely wowed the crowd with a Martina McBride number (Independence Song).
In fact, she was called back up afterward to sing some more. I’m not sure what the winner received. Hopefully a recording contract somewhere. Hey, I’ve got a microphone and a lot of hard drive space. It could be a start.
Our opening reception here at the AMS featured a unique competition called AMS Idol.
Here are our famous judges getting ready to lay down the feedback to the competitors. One judge is not pictured (Marilyn Cummins). You figure out who they are. Let’s just say that the judges on that tv show that imitates this competition have nothing to worry about.
The brave folks at The Meyocks Group have been selected as the agency of record for AgragGate Climate Credits Corporation, my sponsor here at the Ag Media Summit. You can count on the fact that we’re going to be learning more about carbon credit offsets!
AgraGate is a subsidiary of the Iowa Farm Bureau Federation, which has been involved in the emerging market for carbon offsets since 2003. AgraGate has contracted with farmers, ranchers and private landowners in 16 states for more than a million acres of carbon offsets. The credits are traded on the Chicago Climate Exchange.
The Meyocks Group helped create the AgraGate brand and will handle ongoing public relations and advertising responsibilities for the company.
“We’re pleased to have the services of the experienced team at The Meyocks Group,” said Dave Krog, AgraGate chief executive. “Our plan is to expand what’s been a successful regional program and take it nationwide in a relatively short time, so the agency’s brand-building expertise is important.”
The farm tour at the Huber Winery Opening Reception was a little more sedate than the one we went on Saturday. Although I’m sure the end result for some people might have been the same (at least from what I’ve heard). Me, I was a good boy going home on the early bus.
While we were at the Huber farm I met with owners Greg and Jan Huber. They walked me through a description of how they’ve built up this agritourist destination over many years. One of the biggest pieces of advice they offer to farmers who might think about this is patience and “don’t try to do everything at once.” Here on the farm they’ve got a winery, fresh produce market, u-pick operation, ice cream shop, kids park and petting zoo and conference facility and it’s all beautiful.
There are some new team members at Rhea & Kaiser Marketing Communications.
Rhea & Kaiser Marketing Communications has hired agribusiness communications professional Eileen Crosby as a management supervisor to lead the Southern row crop business for client Bayer CropScience, overseeing activities for the cotton, rice and peanut markets.
To further develop the Bayer CropScience team, Rhea & Kaiser also recently hired Bill McLain and Stacy Mayo, senior account executive and assistant account executive, public relations, respectively.
Crosby brings nearly 20 years of experience to the position. Prior to joining Rhea & Kaiser, she led the cotton account team at Bader Rutter & Associates in Brookfield, Wis., and served as manager of consumer and business-to-business products and services for DMC Advertising Inc. of Pawaukee, Wis.
McLain, who previously managed PR programs for Dow AgroSciences’ Southern crops division at Bader Rutter, will lead day-to-day PR efforts on the FiberMax cotton business. Mayo, a recent graduate of Kansas State University with a bachelor’s degree in agricultural communications and journalism, will provide support to the portfolio of Bayer corn and soybean products.
The agency also promoted Jeff Walter, a seven-year veteran of the Bayer CropScience business, to management supervisor from account supervisor. In his new role, Walter will manage all branding efforts for the Bayer CropScience corn, soybean and sorghum portfolios.
Even though I took the first bus back from the opening reception at Huber Winery it’s still too late for this agriblogger to get much done tonight. I’ll try to get some new pics added to the photo album though.
Gary, Leigh Ann and Kelly are having fun at the opening reception which is still going on I assume. We had the AMS American Idol contest and I’ll have the results for you tomorrow.
Registration is open and so is the BASF Media Room.
I started out working from my room today but will switch to downstairs this afternoon. It’s going to be a busy one. We’ve got sessions starting at 1pm and receptions starting as early as 3:45pm before the big one which will take place at Huber Farms starting at 6pm.
Keep an eye of the photo album which has grown to 130 pictures so far and counting. See anyone you know? How about yourself?